represents many key players in the international diamond and jewelry industry. Besides an effective website to showcase their exclusive inventory, Brilliant Desire required a website that integrated with industry databases to ensure immediate availability at all times. Keylex developed their website along with an advanced diamond search which accurately locates diamonds based on customerís precise criteria. Our ecommerce system was also tweaked to cater to the sensitive nature of luxury goods online, including fraud prevention techniques. Through a combination of great design and technology, is well-positioned for growth in the volatile diamond industry.